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In the world of online business, capturing leads and converting them into loyal customers is the ultimate goal. And one often overlooked but powerful tool in achieving this is the thank you page. Many businesses underestimate the potential of this page, but when crafted with care and attention to detail, it can be a game-changer.## Crafting an Exceptional Thank You Page

When it comes to creating a thank you page, there are several key elements that can take it from ordinary to exceptional. Expressing genuine gratitude, encouraging ongoing communication, offering exclusive discounts, setting clear expectations, inspiring continued engagement, instilling confidence, and gathering valuable feedback are all essential components that can make your thank you page stand out.

### Expressing Genuine Gratitude to Your Valued Customers

First and foremost, a thank you page should express genuine gratitude to your valued customers. A simple "thank you" goes a long way in making your customers feel appreciated and respected. However, it's important to go beyond a generic thank you message. Take the time to personalize your gratitude and let your customers know that their support means the world to you. Use warm and friendly language that resonates with your brand's voice and values.

### Encouraging Ongoing Communication and Connection

Don't let the interaction end with a simple thank you. Use the thank you page as an opportunity to encourage ongoing communication and connection. Provide links to your social media profiles, invite them to join your newsletter, or offer them a free resource via email. By providing these avenues for continued engagement, you can stay connected with your customers and keep them informed about your latest updates, promotions, and offerings. This not only helps to build a loyal customer base but also fosters a sense of community around your brand.

### Exclusive Discounts for Friends, Family, and Future Purchases

Show your customers that you value their loyalty by offering exclusive discounts on future purchases. This not only gives them an incentive to come back but also encourages them to share the discount with their friends and family, thereby expanding your customer base. By making your customers feel like they are part of an exclusive group, you create a sense of belonging and strengthen their connection to your brand.

### Setting Clear Expectations for Next Steps

By setting clear expectations for what happens next, you can ensure a smooth transition from the thank you page to the next stage of the customer journey. Let them know when they can expect to receive their purchase, provide tracking information if applicable, and reassure them that you are there to assist them every step of the way. This level of transparency and communication helps to build trust and confidence in your brand, making customers feel valued and supported.

### Inspiring Continued Engagement with Your Website

Use the thank you page to inspire continued engagement with your website. Recommend related products or articles that may be of interest to them, or invite them to participate in a survey or join a discussion forum. This not only keeps them on your site for longer but also increases the chances of repeat visits and conversions. By providing valuable and relevant content, you position yourself as a trusted source of information and expertise in your industry.

### Instilling Confidence and Reassurance in Your Customers

A well-crafted thank you page can instill confidence and reassurance in your customers. Use this opportunity to highlight your company's core values, mission statement, or certifications. Let them know that they have made a smart choice by choosing to do business with you. By showcasing your commitment to quality, customer satisfaction, and ethical practices, you build credibility and differentiate yourself from competitors.

### Gathering Valuable Feedback Through a Brief Survey

Your thank you page is a prime opportunity to gather valuable feedback from your customers. Include a brief survey asking about their experience with your website, products, or services. This not only shows that you value their opinion but also provides you with insights that can help you improve your business. By actively seeking feedback, you demonstrate your commitment to continuous improvement and customer-centricity.

By incorporating these elements into your thank you page, you can create a memorable and impactful experience for your customers. Remember, a thank you page is not just a formality, but a valuable touchpoint that can strengthen your relationship with your customers and drive future success for your business.

## Enhancing Your Thank You Page Experience

When it comes to customer experience, every touchpoint matters. One often overlooked but crucial touchpoint is the thank you page. This is the page that appears after a customer completes a purchase or takes a desired action on your website. While many businesses treat this page as a mere formality, savvy marketers know that it presents a valuable opportunity to connect, engage, and delight customers.

So, how can you take your thank you page to the next level and make it a memorable experience for your customers? Let's explore some strategies that can enhance your thank you page and leave a lasting impression.

### Personalizing Thank You Messages for a Memorable Touch

One effective way to make your thank you page stand out is by personalizing thank you messages. Addressing your customers by their first name and tailoring the message based on their recent purchase or interaction can make them feel seen and valued. For example, if a customer just bought a pair of running shoes, you can include a message like, "Thank you, [Customer Name], for choosing our high-performance running shoes. We hope they help you achieve your fitness goals!" This personal touch not only strengthens the connection between the customer and your brand but also shows that you pay attention to their individual needs.

### Building Trust and Loyalty with Follow-Up Actions

The thank you page is just the beginning of your customer relationship. It's essential to use this opportunity to outline a series of follow-up actions that can further build trust and loyalty. For instance, you can provide additional resources related to the customer's purchase, such as a comprehensive user guide or video tutorials. By offering these resources, you demonstrate your commitment to their success even after the initial transaction is complete. This proactive approach helps foster a long-term relationship with your customers.

### Surprise and Delight: Unexpected Rewards for Customer Appreciation

Why not add an element of surprise and delight to your thank you page? Consider offering unexpected rewards as a token of customer appreciation. This could include a small free gift, a discount on their next purchase, or access to a VIP customer community. These unexpected gestures show your customers that you go above and beyond to make them feel special and valued. It's these little touches that can leave a lasting positive impression and encourage repeat business.

### Making Your Thank You Page a Hub for Valuable Resources

Your thank you page can serve as a hub for valuable resources that enhance the customer experience. In addition to providing links to helpful blog posts, tutorials, or user guides, you can also offer exclusive content or access to a members-only area. This not only helps your customers get the most out of their purchase but also positions you as a trusted authority in your industry. By providing valuable resources, you establish yourself as a go-to source for information and support.

### Creating a Seamless Transition to the Next Stage of the Customer Journey

A seamless transition from the thank you page to the next stage of the customer journey is crucial for maximizing conversions. Clearly outline the next steps your customers should take, such as signing up for a free trial, subscribing to your newsletter, or booking a consultation. Make it easy for them to take action by providing clear and prominent call-to-action buttons. By guiding your customers to the next stage, you keep them engaged and increase the likelihood of further interaction with your business.

### Capturing Customer Testimonials for Social Proof

Your thank you page is an excellent opportunity to capture customer testimonials for social proof. Encourage your customers to share their experience with your product or service by providing a simple form for them to submit their feedback. You can also offer an incentive, such as a discount on their next purchase, for leaving a testimonial. Displaying these testimonials on your website can help build trust and credibility with potential customers, as they see real people who have had a positive experience with your brand.

### Encouraging Social Sharing and Referrals for Growth

Harness the power of social sharing and referrals by encouraging your customers to spread the word about your business. Provide social sharing buttons on your thank you page, making it easy for customers to share their purchase or experience with their friends and followers. Additionally, consider implementing a referral program where customers can earn rewards or discounts for referring others to your business. This not only expands your reach but also brings in new customers through the power of word-of-mouth, which is highly trusted and influential.

With a well-crafted thank you page, you can boost conversion rates and turn one-time customers into loyal brand advocates. Don't overlook this valuable opportunity to connect, engage, and delight your customers. Start crafting your perfect thank you page today and reap the benefits of increased business and customer loyalty.


Learn how expressing gratitude, encouraging ongoing communication, and offering exclusive rewards can turn your thank you page into a powerful tool for boosting conversion rates and building customer loyalty.

Crafting the Perfect Thank You Page for Higher Conversions: Boost Business Success | RDS

Boosting Conversion Rates: Crafting the Perfect Thank You Page for Increased Business


In today's fast-paced digital age, where every second counts, slow websites are akin to business hara-kiri. They not only drive away potential customers, killing your conversion rates, but also get penalized by search engines like Google. Let's dive deep into website speed and understand why custom-built sites are the solution that can save your customers, your rankings, and ultimately, your revenues.

## The Speed Imperative

Think about the last time you landed on a website that crawled along like a tortoise. Did you stick around, patiently waiting for it to load? Probably not. You hit the back button and explored other options. Well, you're not alone. Research shows that <a href="https://blog.kissmetrics.com/wp-content/uploads/2011/04/loading-time.pdf" target="_blank" rel="noopener noreferrer follow" class="underline decoration-primary">***47%*** of **consumers expect a web page to load in 2 seconds or less**</a>, and 40% will abandon a website that takes more than 3 seconds to load.

## The Bounce Rate Blues

Now, here's where it gets even more alarming. A slow website directly affects your bounce rate, i.e the percentage of visitors who navigate away from your site after viewing only one page. **High bounce rates are kryptonite to your online success**. When people leave your site prematurely, it **sends a signal to search engines that your content may not be relevant or engaging**. Consequently, this can lead to a drop in your search engine rankings.

## Google's Need for Speed

Let's talk about Google—the gatekeeper to the digital kingdom. **Google's algorithms consider page loading speed as a ranking factor**. In simple terms, slow websites are penalized in search results, making it challenging for potential customers to find you. In fact, <a href="https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/" target="_blank" rel="noopener noreferrer follow" class="font-bold underline decoration-primary">Google reported that as page load time goes from one second to five seconds, the probability of bounce increases by 90%</a>.

## The Mobile-First World

In an era where we're glued to our smartphones, mobile-friendliness is not just a bonus; it's imperative. **Slow-loading websites are even more agonizing on mobile devices** with limited bandwidth and processing power. **Google's mobile-first indexing means that a slow mobile site can harm your overall search rankings**, impacting both mobile and desktop search results. Research indicates that <a href="https://blog.google/products/admanager/the-need-for-mobile-speed/#:~:text=3...&text=Slow%20page%20load%20times%20are,than%203%20seconds%20to%20load&text=One%20out%20of%20two%20people,in%20less%20than%202%20seconds&text=46%25%20of%20people%20say%20that,the%20web%20on%20mobile%20devices" target="_blank" rel="noopener noreferrer follow" class="font-bold underline decoration-primary">***53%*** of **mobile site visitors leave a page that takes longer than three seconds to load**.</a>

## Custom Websites: Speed Demons for Your Business

So, now that we've established why website speed matters, what's the solution? Enter custom-built websites. **These aren't your run-of-the-mill, generic templates; they are tailor-made to fit your specific needs.** More importantly, they are **optimized for performance**, ensuring that your website loads at warp speed.

## Performance Optimization

Custom websites provide unparalleled performance optimization. Every aspect, from code to images, is scrutinized and optimized to provide a seamless user experience. The result? Faster load times, lower bounce rates, and improved search engine rankings. How are custom websites doing this? Unlike WordPress, Wix, SquareSpace, or GoDaddy templated sites, modern web development frameworks like <a href="https://nextjs.org" target="_blank" rel="noopener noreferrer follow" class="font-bold underline decoration-primary">Next.js</a> automatically optimize your website for performance across all dimensions. For example, Next.js comes with built in font optimization, image optimization, link optimization, and various SEO features that allow your website to get found.

## Future-Proofing Your Business

Investing in a custom website is not just about immediate gains; it's a long-term strategy. As technology evolves, your website needs to adapt. Custom websites are more flexible, allowing for easy updates and scalability. This means your site can evolve with your business and stay competitive. Case in point, <a href="https://www.cloudflare.com/learning/performance/more/website-performance-conversion-rates/" rel="noopener noreferrer follow" class="font-bold underline decoration-primary">Walmart found that for every one-second improvement in page load time, conversions increased by 2%.</a>

## Takeaway

The need for speed in the digital realm cannot be overstated. <strong class="text-primary" >Slow websites not only drive away potential customers but also get penalized by search engines like Google.</strong> If you're looking to improve your online presence, investing in a custom-built website is the solution. It's not just a website; **it's an *<span class="underline decoration-primary">investment</span>* in your brand's future.**

### Don't let slow-loading websites cost you customers and rankings!

Embrace <span class="font-bold underline decoration-primary text-primary">*speed*</span> with custom web development, and watch your online success soar.

### Ready to discuss how we can turbocharge your website's performance?

<div class="flex items-center justify-center align-middle">
  <a class="mb-4 btn btn-primary me-4" rel="noopener noreferrer follow" href="/contact">Contact Us Today!</a>
</div>


Slow loading template websites are killing your customer conversions, Google rankings, and your revenue. Speed is king in today's mobile first search environment. How do you get a faster site? Keep reading here.

How Slow Websites Are Losing You Customers, Rankings, and Revenue | RDS

Speed Matters: How Slow Websites Are Losing You Customers and Rankings


In the digital age, your website is often the first touchpoint between your business and potential customers. Many small business owners gravitate towards cookie-cutter website builders like Wix, GoDaddy, or WordPress, enticed by their apparent cost-effectiveness. However, does this apparent budget-friendliness hold up when we dig deeper? In this article, we'll unveil the concealed expenses lurking behind cookie-cutter websites and offer concrete, data-backed reasons why investing in a custom-built website is not just the wisest but also the most cost-effective choice for your business.

### The Temptation of Cookie-Cutter Websites

Website builders promise ease, convenience, and savings. Their pre-designed templates seem like a convenient shortcut to get your business online swiftly.

#### The Advantages of Generic Builders

These platforms boast user-friendly interfaces and templates, making web development seemingly accessible, even for those with limited technical skills.

#### The Initial Savings Mirage

One key driver behind opting for generic website builders is the promise of immediate cost savings. It's alluring to choose the most economical solution, especially for small businesses operating on tight budgets.

### The True Cost of Cookie-Cutter Websites

While cookie-cutter website builders may appear cost-effective at the outset, they harbor concealed costs that can significantly impact your business.

#### 1. **Performance Pitfalls**

- **Data-Driven Insight**: Extensive studies indicate that websites with sluggish loading times witness higher bounce rates. Each additional second of delay can lead to a 7% drop in conversions. [(*Source: Akamai*)](https://www.akamai.com/newsroom/press-release/akamai-releases-spring-2017-state-of-online-retail-performance-report)
- **Case Study**: Take Company A as an example. Their generic website had a 6-second load time, resulting in a staggering 50% bounce rate. After transitioning to a custom solution with a swift 2-second load time, bounce rates plummeted to 20%, culminating in a 30% revenue surge.

#### 2. **SEO Repercussions**

- **Data-Driven Insight**: Google's algorithms heavily favor swift-loading websites. A mere one-second delay in mobile load times can result in a 20% dip in mobile conversion rates. [(*Source: Think with Google*)](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-conversion-data/)
- **Case Study**: Company B's generic website struggled to secure a decent spot in search engine rankings due to its sluggish load times. Subsequent adoption of a custom website, bolstering performance, triggered a 50% surge in organic search traffic within just three months.

#### 3. **Customer Exodus**

- **Data-Driven Insight**: An astonishing 53% of mobile site visitors abandon pages taking longer than three seconds to load. [(*Source: Google*)](https://blog.google/products/admanager/the-need-for-mobile-speed/#:~:text=3...&text=Slow%20page%20load%20times%20are,than%203%20seconds%20to%20load&text=One%20out%20of%20two%20people,in%20less%20than%202%20seconds&text=46%25%20of%20people%20say%20that,the%20web%20on%20mobile%20devices)
- **Case Study**: Company C's generic website lumbered along with a ponderous 5-second load time, steering a whopping 60% of visitors toward the exit. Upon transitioning to a custom website, replete with a 2-second load time, bounce rates dwindled to 15%, fostering a 40% spike in conversions.

### Custom Websites: An Investment, Not an Expense

Custom-built websites should not be regarded as mere expenses; they represent an investment in the long-term prosperity of your business.

#### 1. **Performance Payoffs**

- **Data-Driven Insight**: Custom websites are meticulously optimized for speed. Studies confirm that even a one-second improvement in page load time can catapult conversion rates by up to 27%. [(*Source: Google*)](https://www.thinkwithgoogle.com/_qs/documents/4290/c676a_Google_MobileSiteSpeed_Playbook_v2.1_digital_4JWkGQT.pdf)
- **Case Study**: Company D's foray into a custom website reduced load times from 4 seconds to a mere 1 second. This orchestrated a remarkable 35% surge in conversions, along with a notable 20% rise in search engine rankings.

#### 2. **SEO Supremacy**

- **Data-Driven Insight**: Custom websites are adeptly engineered to adhere to SEO best practices, substantially enhancing search rankings and online visibility.
- **Case Study**: Company E's custom website ascended to the pinnacle of search engine rankings for industry-specific keywords, resulting in a commendable 60% amplification of organic search traffic within six months.

#### 3. **Enduring Value**

- **Data-Driven Insight**: Custom websites appreciate in value over time, offering a superior return on investment compared to their generic counterparts.
- **Case Study**: Company F made an initial investment in a custom website, which seemingly incurred a 20% higher cost compared to a generic solution. However, the website's stellar performance and search engine ranking enhancements translated into a whopping 150% upswing in revenue within a year, far eclipsing the initial expenditure.

### The Decision-Making Conundrum

When caught in the crossroads of choosing between generic builders and custom websites, it's paramount to consider several crucial factors:

#### Vital Considerations

- **Performance:** Evaluate the loading speed and mobile responsiveness of your current website.
- **SEO:** Delve into how your website fares in search engine rankings and performance.
- **User Experience:** Take stock of bounce rates and user feedback.
- **Long-Term Vision:** Ponder upon your business's future trajectory.

#### A Perspective on Return on Investment (ROI)

Your website isn't merely a digital presence; it's a dynamic marketing tool. Therefore, it's crucial to assess the return on investment (ROI) that a custom website can offer, particularly when juxtaposed with the constraints and limitations of generic website builders.

## Conclusion

In the realm of websites, appearances can often be deceiving. While cookie-cutter website builders may appear pocket-friendly initially, they enclose concealed costs concerning performance, SEO, and a potential exodus of customers. Investing in a custom-built website is an investment in your business's success. It guarantees optimal performance, enhanced search engine rankings, and enduring value. Your website should be more than a quick fix; it should serve as a strategic asset for your business.

### Go Custom, Boost Business

Ready to discuss how a custom website can catalyze a transformation in your business? <a href='https://rainierdigitalsolutions.com/contact' className='font-bold'>Reach out to us for a free consultation.</a> Let's explore the exciting potential of elevating your online presence and steering your business towards sustainable growth.

---

#### Additional Resources

- [Case Study: Yzui Care - How Custom Websites Outperform Generic Builders](https://rainierdigitalsolutions.com/blogs/yuzi-case-study)
- [Why Custom Websites are a Game Changer for Small Businesses](https://rainierdigitalsolutions.com/blogs/why-custom-websites-are-a-game-changer-for-small-business-owners)
- [Custom Website Advantages](https://rainierdigitalsolutions.com/blogs/custom-website-advantages)
- [Free Website Performance Analysis Tool](https://www.webpagetest.org/)
- <a href='https://rainierdigitalsolutions.com/contact' className='font-bold'>Book a free consultation.</a>


Website builders like Wix entice business owners with their apparent cost-effectiveness, but there are hidden costs in these cookie-cutter websites. Learn why investing in a custom site is key to long-term success.

The Hidden Costs of Cookie-Cutter Websites: Why Custom Is King | RDS

The Hidden Costs of Cookie-Cutter Websites: Why Custom Is King


If your small business is relying on templated website solutions like WordPress, GoDaddy Sites, or Wix, it's time to consider a major upgrade. These platforms have limitations that can hinder your online presence and SEO performance. Here's why custom websites built with Next.js, offered by Rainier Digital Solutions, are the key to your online success.

#### Say Goodbye to SEO Challenges

SEO (Search Engine Optimization) is crucial for ensuring your business gets noticed online. It's not just about using the right keywords; the technical side of your website plays a significant role. That's where Next.js steps in.

#### What is Next.js?

Next.js is a powerful framework for creating websites and web applications. It's designed to make your site perform better, and it's trusted by millions of developers worldwide.

#### Why Next.js for SEO?

One of the major SEO challenges with templated platforms like WordPress and Wix is their client-side rendering. Simply put, this means that search engines initially see empty shells of your website. This delay in loading affects your SEO, particularly for larger websites.

Next.js, on the other hand, excels in SEO performance by rendering web pages on the server-side. This means search engine crawlers can easily scan and index your web pages, detect metadata, and understand your content. This approach also leads to faster loading speeds, which significantly impacts SEO.

#### Enhancing SEO with Next.js Features

Next.js offers additional features that enhance SEO:

##### Font Optimization

- Fonts are crucial for your website, but they must be optimized. Next.js provides a solution for font optimization, ensuring better SEO and user experience.

##### Image Optimization

- Images are automatically compressed and served in the best format for user devices, improving image optimization and SEO.

##### Custom Head Component

- Next.js allows you to set up metadata for better SEO. Elements like titles, descriptions, meta tags, and more can be configured easily.

##### Custom Link Component

- Next.js pre-fetches all links on your page, improving navigation speed and overall website performance.

#### Choosing the Right Rendering Method for SEO

Next.js offers multiple rendering methods, but not all are ideal for SEO. Rainier Digital Solutions recommends Server-Side Rendering (SSR) and Static Site Generation (SSG) for SEO-optimized websites. These methods allow for quick indexing and faster loading times.

#### Pairing Next.js with a Headless Content Management Solution

To truly empower your website, it's essential to combine Next.js with a headless content management solution (CMS). This approach frees your content team to manage website content seamlessly. Rainier Digital Solutions recommends <a href="https://sanity.io" target="_blank" className="font-bold text-primary hover:text-primary/50">Sanity.io</a> as a headless website builder, and offers a custom page builder interface for your content team. However, we can integrate into any headless CMS, including repurposing your existing Wordpress site as a headless CMS.

By choosing Rainier Digital Solutions to build your custom website and integrating it with a headless CMS, you'll harness the power of SEO optimization, fast-loading pages, and content management freedom.

##### Don't let templated solutions hold your business back!

<a href="/contact" className="font-bold text-primary hover:text-primary/50">Contact Us</a> today to boost your online presence and drive success.


If your business relies on website builders, like WordPress, you are severely hindering your ability to be found online. Learn how upgrading your website can boost your rankings on Google.

Why Custom Websites are a Huge Advantage for Small Businesses - Faster Loading - Better SEO | RDS

Why Custom Websites with Next.js Are a Game Changer for Small Businesses


This case study sheds light on the challenges faced by [Yuzi Care](https://yuzicare.com), a Seattle-based B2B2C HealthTech company dedicated to redefining the maternal care experience. Struggling with an outdated website and a need to enhance user experience and cost-efficiency, Yuzi Care sought a solution that could align with their vision.

[Rainier Digital Solutions](https://rainierdigitalsolutions.com) was chosen due to our strong project vision, our expertise in early stage small businesses, and our commitment to supporting minority-owned, women-owned, and veteran-owned businesses elevate their online presence to improve their business outcomes.

### Customer Testimonial

> Rainier Digital Solutions transformed our online presence. Our new website is visually stunning, and its improved performance has had a significant impact on our business. The custom branding, cost savings, and technical support have been invaluable. We couldn't be happier with the results!

### What Rainier Digital Solutions Did

- Modernized company website with aesthetically pleasing color schemes and graphic designs
- Created a secure database for storing customer information
- Created a "brand kit" featuring logos, images, and color palettes for consistent branding
- Provided company insights into customer behavior through data analytics
- Implemented Server Side Rendering (SSR) to improve website loading time
- Setup Google Workspaces, Google Search Console, Google Business, and custom email accounts
- Purchased, configured, and setup hosting of a new custom domain
- Deprecated the Yuzi's old Wix website and implemented domain forwarding to the new domain


### Technologies Used

- [Next.js](https://nextjs.org/)
- [PostgreSQL](https://www.postgresql.org/)
- [Netlify](https://www.netlify.com/)
- [EmailJS](https://www.emailjs.com/)
- [TailwindCSS](https://tailwindcss.com/)
- [Google Workspace](https://workspace.google.com/)
- [Google Analytics](https://marketingplatform.google.com/about/analytics/)
- [Google Search Console](https://search.google.com/search-console/about)

### Contents

- [Challenge: Lack of Expertise & Time to Setup Website](#challenge-lack-of-expertise--time-to-setup-website)
- [Approach: Provide Full-Service Web Development & Hosting Solution](#approach-provide-full-service-web-development--hosting-solutions)
- [Results: A Modern Brand, A Modern Tech Stack, & Reduced Costs](#results-a-modern-brand-a-modern-tech-stack--reduced-costs)

#### Challenge: Lack of Expertise & Time to Setup Website

The team at Yuzi Care consists of experts in postnatal care, product management, hospitality, and finance that are passionate about reinventing the postpartum experience of mothers in the United States. In order to get their business going they opted to create their own website on Wix. This approach resulted in a sub-optimal website from all perspectives: design; UI/UX; technical; and cost. Additionally, the team did not have a formal way of tracking user behavior, website performance, or communicating with potential customers. The team was tracking leads through the use of the Google Suite of applications: gmail; Google Docs; Google Forms; and Google Sheets.

After an extended period of declining activity on the website, the team recognized the need for external help, leading them to partner with Rainier Digital Solutions.

#### Approach: Provide Full-Service Web Development & Hosting Solutions

Given the Yuzi Care's team lack of expertise in web development and busy schedules managing their operations, RDS recognized the need for a robust, full-service solution to offload the technical aspects of the business. Our proposed solution consisted of the following:

- Remove the website from Wix and design a fully custom website using a modern framework (Next.js) to improve website performance
- Collaborate with the Yuzi Care team to update their branding by providing logos, images, and consistent brand colors for use across all applications
- Create a Google Workspace for Yuzi Care and provide administrative support in configuring emails, creating custom email signatures and business profiles for each team member
- Implement a native form on the Yuzi Care website to collect customer information and store it in a secure database
- Utilize Google Analytics and Google Search Console to track user behavior and improve SEO

RDS recommendations were based on the following observations:

- Wix templates do not allow for full customization, making it difficult to showcase the Yuzi Care brand
- Wix sends excessively large JavaScript bundles to the browser, severely slowing down loading times and negatively impacting the user experience
- Wix has a high price point compared with a custom built and self-hosted website for a company of Yuzi's size and customer base:
  - **Wix Premium**:    $30 / month
  - **Site Booster**:    $4 / month
  - **Site Analytics**: $28 / month
  - **Domain Name**:     $3 / month
  - **Email Account**:  $21 / month ($7 / user, 3 users)
  - **Total**:        **$86 / month**

#### Results: A Modern Brand, A Modern Tech Stack, & Reduced Costs

<div className="text-center">
  <h3 className="text-xl">Modern Style & Custom Branded Website</h3>
  <div className="flex items-center justify-between text-center">
    <div>
      <h4>After</h4>
      <a href="https://yuzicare.com" target="_blank">
        <img
          src='/images/blog-images/yuzi-case-study/yuzi-after.webp'
          alt="Yuzi Care website by Rainier Digital Solutions"
          className="max-h-[60vh]"
        />
      </a>
    </div>
    <div>
      <h4>Before</h4>
      <img
        src='/images/blog-images/yuzi-case-study/yuzi-before.webp'
        alt="Yuzi Care Wix website"
        className="max-h-[60vh]"
      />
    </div>
  </div>
</div>

<div className="flex flex-col items-center justify-center mt-4 text-center">
  <h3 className="text-xl">3.5x Monthly Cost Savings</h3>
  <table className="table-auto">
    <thead className="text-center bg-gray-200">
      <tr className="font-bold">
        <th></th>
        <th>RDS Solution</th>
        <th>Wix</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td className="py-2 text-left">Hosting</td>
        <td className="py-2 text-right border-b border-gray-300">$0 / month</td>
        <td className="py-2 text-right border-b border-gray-300">$30 / month</td>
      </tr>
      <tr>
        <td className="py-2 text-left">Performance Boosting</td>
        <td className="py-2 text-right border-b border-gray-300">$0 / month</td>
        <td className="py-2 text-right border-b border-gray-300">$4 / month</td>
      </tr>
      <tr>
        <td className="py-2 text-left">Site Analytics</td>
        <td className="py-2 text-right border-b border-gray-300">$0 / month</td>
        <td className="py-2 text-right border-b border-gray-300">$28 / month</td>
      </tr>
      <tr>
        <td className="py-2 text-left">Domain Name</td>
        <td className="py-2 text-right border-b border-gray-300">$1 / month</td>
        <td className="py-2 text-right border-b border-gray-300">$3 / month</td>
      </tr>
      <tr>
        <td className="py-2 text-left">Email</td>
        <td className="py-2 text-right border-b border-gray-300">$23 / month</td>
        <td className="py-2 text-right border-b border-gray-300">$21 / month</td>
      </tr>
      <tr>
        <td className="py-2 text-left">Hosting</td>
        <td className="py-2 text-right border-b border-gray-300">$1 / month</td>
        <td className="py-2 text-right border-b border-gray-300">$3 / month</td>
      </tr>
        <tr className="font-bold bg-gray-200">
          <td className="py-2 text-left">Total</td>
          <td className="py-2 text-right">$25 / month</td>
          <td className="py-2 text-right">$86 / month</td>
        </tr>
    </tbody>
  </table>
</div>

<div className="mt-4 text-center">
  <h3 className="text-xl">Improved Performance 40%</h3>
  <div className="flex items-center justify-between gap-10 text-center">
    <div>
      <h4>After</h4>
      <img
        src='/images/blog-images/yuzi-case-study/yuzicare_lighthouse.webp'
        alt="Yuzi Care website by Rainier Digital Solutions"
        className="max-h-[60vh]"
      />
    </div>
    <div>
      <h4>Before</h4>
      <img
        src='/images/blog-images/yuzi-case-study/yuzimoon_lighthouse.webp'
        alt="Yuzi Care Wix website"
        className="max-h-[60vh]"
      />
    </div>
  </div>
</div>

<div className="flex flex-col items-center mt-4 mb-12">
  <h3 className="text-xl">Custom Email Signature</h3>
  <img
    src='/images/blog-images/yuzi-case-study/email-signature.webp'
    alt="Yuzi Care custom email signature"
  />
</div>

<div className="flex flex-col items-center mt-4 mb-12">
  <h3 className="text-xl">Modern Branding</h3>
  <div className="flex flex-wrap justify-center">
    <img
      src='/images/blog-images/yuzi-case-study/yuzi_only_banner.webp'
      alt="Yuzi Care Banner Logo"
    />
    <img
      src='/images/blog-images/yuzi-case-study/yuzi_rings_logo.svg'
      alt="Yuzi Care 3 Rings Logo"
    />
    <img
      src='/images/blog-images/yuzi-case-study/yuzi_square_logo.webp'
      alt="Yuzi Care Square Logo"
      className="h-[200px] w-[200px]"
    />
  </div>
</div>

#### Interested in similar transformations for your business?

#### Contact us at [contact@rainierdigitalsolutions.com](mailto:contact@rainierdigitalsolutions.com) or call us at [425-224-6148](tel:425-224-6148).


See how we saved this Seattle startup over 300% in monthly costs through website modernization and full-service IT/domain management. Read the Case Study.

Modernization - Cost Savings - Full-Service | Case Study: Yuzi Care

Case Study: Yuzi Care


In today's digital landscape, **establishing a captivating and functional online presence** is not just a luxury—it's a necessity. With a myriad of options available, it's tempting to opt for the convenience of templated websites offered by platforms like [WordPress](https://wordpress.org/), [Wix](https://www.wix.com/), and [GoDaddy](https://www.godaddy.com/). However, what if there was a way to take your online identity to the next level, uniquely reflecting your brand and purpose? Enter custom-coded websites, the pinnacle of web development that offers unparalleled advantages over their templated counterparts.

## Craftsmanship Beyond Limits

Imagine having a website that is truly one-of-a-kind, a digital masterpiece tailored to **embody your brand's essence**. Custom-coded websites empower you to unleash your creativity without constraints. Unlike templates that often dictate your design choices, custom coding provides the freedom to implement any design, functionality, and interactivity you desire. Each element of your website becomes a reflection of your brand's identity, capturing the attention of visitors and leaving a lasting impression.

## Unrivaled Performance and Speed

Speed is of the essence in today's fast-paced online world. Custom-coded websites are meticulously optimized for performance, ensuring **swift loading times and seamless navigation**. Unlike templates that often come with bloated code and unnecessary features, custom coding allows developers to streamline the website's backend, resulting in a lean and efficient digital platform. This not only enhances user experience but also contributes to improved search engine rankings.

## Security Reinvented

In an era plagued by cyber threats and data breaches, **website security is paramount**. Custom-coded websites offer a distinct advantage in this realm. Templated platforms, due to their popularity, can become targets for hackers seeking vulnerabilities across multiple websites. Custom-coded websites, on the other hand, have the benefit of unique coding structures that are less predictable to attackers. Developers can implement robust security measures tailored to your specific needs, providing you with peace of mind and safeguarding your digital assets.

## Scalability Tailored to You

As your brand grows and evolves, your website needs to keep pace. Custom-coded websites are built with **scalability in mind**, allowing for seamless integration of new features, functionalities, and third-party services. Unlike templates that might struggle to accommodate complex requirements, custom-coded sites can be adapted and expanded as your business flourishes, providing a consistent user experience across various stages of growth.

## SEO Dominance

**Search engine optimization (SEO) plays a pivotal role** in driving organic traffic to your website. Custom-coded websites provide developers with complete control over the website's structure, making it easier to implement SEO best practices. From clean code to customizable metadata, every aspect of your website can be fine-tuned to enhance its visibility on search engines, amplifying your online reach and attracting potential customers.

## The Personal Touch

Building a custom-coded website is a collaborative journey between you and your development team. This level of involvement ensures that your website aligns perfectly with your vision and objectives. From the initial concept to the final implementation, you have the opportunity to provide input and feedback, resulting in a website that truly represents your brand's personality.

## Conclusion

While templated websites offer convenience and quick setup, they pale in comparison to the unmatched advantages of custom-coded websites. From unrivaled design flexibility to enhanced security and performance, the value proposition of custom-coded websites is clear. They empower you to create an online presence that is not just functional, but an authentic representation of your brand's identity. In a digital world where first impressions matter, investing in a custom-coded website is a strategic move that can set you apart and leave a lasting mark on your audience. Embark on this journey of innovation and creativity, and watch your online presence thrive like never before.


What if there was a way to take your online identity to the next level, uniquely reflecting your brand and purpose?